Hi There.
Mostafa here, nice to meet you 👋 I am an investor and growth advisor for startups and Fortune 500 brands.
My current focus is Gen. AI applicability in marketing, media and creator economy.
Some of the brands I've worked for and advised include Microsoft, TikTok, P&G, Amex, J&J, Citi, and Intuit.
I currently run NoGood, a growth studio + venture fund based in NYC.
Currently up To
Learning: LangChain, Oud
Listening: Wegz, Kendrick Lamar
Reading: The Cold Start Problem by Andrew Chen
Talks + Interviews
Recent Media
Appearances
Recent Media Appearances
Past Advisories

In the works





Growth marketing consultancy behind some of the most iconic startups in tech and consumer.
Early stage startup & venture studio
Dukkan (means Bodega), your neighborhood corner store with sustainable produced grandma-approved pantry stables and authentic flavors from across the Middle East.
NFT collection created by the NoGood Studio, inspired by a team that breaks convention.





Thoughts
Inspiration
Archive
BOOKS
- Goodbye to All That
- Life 3.0
- Palace Walk / Palace of Desire / Sugar Street
- Unbearable Lightness of Being
ARTISTS
- Inji Aflatoun
- Joan Miro
- Derrick Adams
- Abdou ElBermawy

We are what we repeatedly do. Excellence, then, is not an act, but a habit.